Funding options
One funding need does not fit every product.
The right option depends on what you need, how fast you need it, your credit profile, and — for business funding — your revenue and cash flow.
Four paths, side by side
0% intro APR business credit
What it is
Business credit cards issued by banks, some of which offer no interest for a set introductory period.
What it costs
No interest during the introductory period on qualifying balances. When it ends, the issuer's standard APR applies to whatever is left. Cards may also carry annual fees, balance transfer fees, and cash advance fees, each priced differently. Soho's own fee is separate and is paid by you: a percentage of the amount actually funded, between 3% and 15% depending on the product, given to you in writing before you agree to anything.
Who approves it
Each card issuer, separately. Every application is its own decision, and so is every credit limit.
When it's the wrong tool
- You are already carrying heavy revolving debt.
- You do not have a plan to clear the balance before the promotional period ends.
- You are covering ongoing losses rather than a defined expense.
- You are about to apply for a mortgage.
- You are expecting a specific amount to be promised in advance.
Business line of credit
What it is
Revolving credit. You draw what you need, repay it, and the amount becomes available again.
What it costs
Usually interest on what you draw, plus possible draw fees, maintenance fees, or origination fees. Online business lines are not automatically cheap; some carry rates far above bank pricing. Ask for the total cost of a typical draw, not just the rate. Soho's fee is separate and paid by you: a percentage of the amount actually funded, between 3% and 15% depending on the product, given to you in writing first.
Who approves it
The bank or funding provider.
When it's the wrong tool
- You need one large lump sum for a single fixed purchase.
- Your bank has already offered you a cheaper line.
- The business is pre-revenue.
- The gap you are covering is a structural loss, not a timing gap.
Personal term loans
What it is
One lump sum, repaid over a set term in fixed instalments.
What it costs
An APR set by the lender, plus possible origination fees, which some lenders charge and others do not. The APR you are offered may be very different from a lender's advertised lowest rate. Soho's own fee is separate and is paid by you: a percentage of the amount actually funded, between 3% and 15% depending on the product, given to you in writing before you agree to anything.
Who approves it
The lender.
When it's the wrong tool
- The new payment does not actually fit your monthly budget.
- You would be consolidating debt without changing the spending that created it.
- You qualify for materially cheaper credit elsewhere.
- You are borrowing for a business purpose that a business product would serve better.
Merchant cash advance
What it is
A purchase of a portion of your future sales. Not a loan, and not priced like one.
What it costs
Cost is usually expressed as a factor rate, which is not an APR and cannot be compared to one directly. A factor rate tells you the total dollars you will repay. Ask for three numbers: the amount you receive, the total amount you owe, and the size and frequency of each remittance. Soho's fee is separate and paid by you: a percentage of the amount actually funded, between 3% and 15% depending on the product, given to you in writing first.
Who approves it
The funding provider.
When it's the wrong tool
- You would be covering ongoing monthly losses.
- You would be replacing one advance you cannot afford with another.
- Your cash flow cannot absorb frequent withdrawals.
- The purchase will not return more than it costs.
- You qualify for materially cheaper long-term credit.
Soho Wealth Group is a funding consultancy and is not a bank. Soho Wealth Group does not make final credit decisions or set final credit terms. Financing is provided by third-party banks, lenders, or funding providers. All products are subject to underwriting, eligibility, and availability.
Not sure which fits?
Tell us what you need the money for and we will talk through which paths are worth considering — including the ones we do not arrange.
Start a conversation