About
Funding can be confusing. We think the company helping you should make it simpler, not harder.
Soho Wealth Group is a funding consultancy. We help business owners and consumers understand the funding paths open to them, and we say plainly which decisions are ours and which belong to a bank or funding provider.
Reserved: our story
How Soho Wealth Group started, who founded it, and where it works from will be written here in the founders’ own words.
Reserved: the team
Names, roles, and real photographs of the people you would actually speak with.
Reserved: the office
Photographs of the real place the business works from.
Until we can show you the real people and the real place, we would rather show you what we stand behind.
Every claim on this site has to be something we can back up. That rule applies to photographs too.
Our principles
Five commitments, in order.
These are numbered because they are commitments, not features.
01
Explain before we recommend.
You should understand how a product works before anyone suggests you use it.
02
Never promise an approval we do not control.
The bank, card issuer, or funding provider decides. We say so every time.
03
Show the important trade-offs.
Cost, repayment, and what happens if things go slowly — not only the upside.
04
Keep people informed.
You should know what has been shared, with whom, and what happens next.
05
Treat funding as a financial decision, not a sales contest.
If waiting is better for you than funding, waiting is the answer we give.
What you can expect from us
Five things we will do, every time.
- We will not promise an approval we do not control.
- We will not call every funding product a loan.
- We will explain important costs and repayment terms before you decide.
- We will tell you when a product may not fit your situation.
- We will tell you when another company is the actual lender or funding provider.
What we are not
It is easier to trust a company that tells you what it will not do.
We are not a bank. We are not a lender. We are not a credit repair company. We do not sell tradelines, and we do not help anyone avoid using their real information. If that is what you are looking for, we are the wrong company.